Prepare for a career as a marketing professional. The programme provides a comprehensive education in the marketing principles, core sales, analytical and communication skills required to operate successfully in the contemporary business world.

Course Type: Undergraduate Accredited by: QQI
Delivery: In-class & Blended Learning Fees: September 2024 Annual tuition fee: €4,900 Irish & EU Students, €6,800 International Students. From February 2025 Annual tuition fee: €5,100 Irish & EU Students, €7,200 International Students.  
Duration: 3 Years Location: Independent College, Foley Street, Dublin 1
NFQ: Level 8 Next Intake: Enrolling now for September 2024 & February 2025 intakes.
  • Overview
  • Details
  • Entry Requirements
  • How to Apply
  • Aims & Objectives

What is this Course?

The BA (Honours) in Marketing prepares students for a career as a marketing professional. The programme will provide students with a solid foundation in the principles of integrated marketing concepts and strategies.

A comprehensive education in digital and analytical skills will equip the learners with the ability to develop strategic marketing plans and situational audits for organisations. The marketplace is constantly evolving, and learners will learn the skills necessary to employ a methodical and critical approach to business challenges. They will be able to strategise the correct marketing mix to influence competitive advantage or defend against threats.

The programme provides students with required marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams. Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions. Learners will have the ability to identify marketing challenges and develop and communicate solutions effectively across written, oral and digital media.


The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules.


Graduates with a Bachelor of Arts (Hons) in Marketing degree are qualified to pursue a career in practically any area of business, including:

• Digital Marketing Agencies.

• Multi National Organisations

• Social Media & Advertising agencies

• Small Medium Enterprises.

• The Public Sector.

Previous Graduates are Employed in:

• State Street

• OraclE

• Digg

• Air BnB

• Google

Course Fees

The annual tuition fee for the upcoming academic year is €4,900 for domestic based students already located in Ireland or the European Union.

The annual tuition fee is €6,800 for Non-EU based students.


This is a three year honours degree programme and is QQI accredited. Students will graduate with an internationally recognised Bachelor of Arts (Hons) degree in Marketing.


Stage 1 - Semester 1 Introduction to Financial Accounting
Information Systems in Business
Introduction to Marketing Perspectives
Global Organisations & HRM
Introduction to Economics
Learning to Learn
Stage 1 - Semester 2 Financial Accounting
Introduction to Statistics and Data Analytics
Marketing Tools and Analysis
Organisational Behaviour
Leadership and Management
Legal Issues in Business
Stage 2 - Semester 3 Consumer Behaviour
Global Marketing
Introduction to Digital Concepts
Introduction to eCommerce and eBusiness
Employability & Enterprise Skills
Stage 2 - Semester 4 Managerial and Decision Economics
Management in Practice
Legal Issues in Marketing
Marketing Data Analysis
Marketing Communications & CRM
Sales, Advertising & PR
Stage 3 - Semester 5 Applied Project 1
Strategic Management
Marketing Contexts
Services Marketing
Innovative Marketing
Brand Management
Stage 3 - Semester 6 Applied Project 2
Strategic Management in Practice
Marketing Channel Management: Etail , Retail
Implementation of Digital Strategies
Leadership Ethics and Corporate Social Governance

What do you need?

Applicants for any Level 7 or Level 8 QQI-validated degree programme at the college may qualify for entry through their Irish Leaving Certificate or other international qualifications as follows:

• Leaving Certificate: the candidate must have obtained a minimum of grade H5 or above in two higher-level subjects together with a minimum of grade O6/H7 in four other subjects. A minimum of grade O6/H7 must be obtained in a language. A grade O6/H7 must be obtained in Mathematics.

• Pre-2017 Leaving Certificate Grading Scheme: the candidate must have obtained a minimum of grade C3 in at least two higher-level papers together with a minimum of four grade D3s in ordinary level subjects which must include Mathematics and a language.

• A-Level/GCSE: the candidate must have obtained a minimum of grade C or higher in at least two A-Level papers, together with a minimum of four GCSEs which must include Mathematics and a language.

• BTEC: the candidate must have obtained a minimum of a BTEC National Diploma in which four distinctions are required.

• QQI Level 5: Independent College Dublin will accept applications onto its Level 8 Honours Degree programmes from any applicant holding a QQI Level 5 qualification where a minimum of three distinctions have been obtained as part of their QQI award. To obtain an overall award, learners must have completed eight modules successfully. This does not have to be achieved in one year but can be accumulated over several years.

• Leaving Certificate Applied Programme (LCAP): the College does not recognise LCAP subjects as meeting its minimum entry requirements. However, if combined with a Grade 2 in any QQI certificate course, applicants may apply for any undergraduate course in the college.

• Mature applicants are welcome and can discuss entry based on professional work experience and academic qualifications with our Admissions Manager.



If English is not your first language, you must provide evidence that you will be able to study at degree level English. Applicants for whom English is a second language are required to meet the following minimum requirements (or equivalent):

• Common European Framework B2+
• IELTS6.0 or equivalent

  • Cambridge (FCE, CAE, CPE) 170
  • TOEFL (IBT) 79
  • TOEFL (CBT) 213
  • TOEFL (PBT) 550
  • Duolingo (Before 31st Dec 2022) 90
  • Duolingo (From 1st Jan 2023) 105
  • Pearson Test of English (PTE) 51.6

We offer a free online English test which can be taken during the admissions process.

How to Apply?

Apply by clicking our Apply for September or Apply for February button

During your application process you will be asked to supply the following documents:

• Original copy and English translations of degree and transcript of results from previous courses

• Copy of applicant’s passport

• Copies of any other previous academic qualifications

• Copy of GNIB card if already resident in Ireland

• Copy of English certificate – IELTS score of 6.0 or equivalent test is required

For further information email or phone +353 1 877 3903

Aims & Objectives

Independent College Dublin has a history of providing degree programmes which appeal to learners and produce graduates which match employer needs. Reviewing the marketing programme has afforded the opportunity to ensure the programme will achieve its aims and equally, ensuring that those aims match stakeholder needs within a very challenging business and commercial environment.

The overall aims of the BA (Honours) in Marketing are as follows:

• To provide learners with knowledge and understanding of the fundamental theories, concepts and methods of marketing and the inter- relationships between marketing and other wider business functions.

• To provide and develop a professional competency in the techniques necessary to analyse, a situational audit on the various influences that affect competitive advantage, the ability to plan for the future and create strategies to exploit opportunities and/or defend against threats, implement same strategies through the mix and be able to assess the success of such strategies in a timely manner.

• To provide and develop the skills necessary to employ a methodical and critical approach to business challenges and to make decision based on a thorough examination of the various influences in an organisations marketing environment.

• To equip learners with the ability to communicate marketing challenges and solutions in an effective and coherent manner using both written and oral media taking into account ethical business practices, corporate governance and wider marketing standards.

• To cultivate an appreciation of the evolving marketplace and how changes in technology and consumer behaviour will impact on the future development of marketing practices.

• To provide learners with the knowledge and foundation to pursue further post graduate study.

• To provide links with marketing bodies to maximise opportunities of engagement and optimise career development for learners.

• To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace.

• To enable the learner to identify, develop, and apply analytical creative problem solving and research skills.

Programme Learning Outcomes

At the conclusion of the programme, student should be able to:

-Evaluate the legal, social, and economic environments of business, domestic and internationally, through the marketing perspective.

-Analyse the structure and role of the marketing function, and its potential contribution to the business, both nationally and internationally.

-Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions.

-Demonstrate the capability to identify and harness ICT facilities and emerging marketing technologies in pursuit of marketing and wider business objectives and to enhance personal productivity.

-Utilise the responsibilities of business professionals in a professional manner, identifying potential ethical dilemmas and the evaluation of possible solutions.

-Demonstrate the acquired marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams.

-Exhibit a command of research processes, and the ability to successfully apply this in a business research project in a professional setting.

-Reflect on and demonstrate a level of academic ability at Level 8, allowing further academic or professional development.

Teaching & Assessment

The programme teaching and learning strategy is designed to allow the learner to progress through the theoretical and practical concepts in an orderly and logical fashion. The assessment strategy is planned to ensure practical application of the core principles of the module and facilitates feedback, which underpins the overall learning experience.

The primary purpose of Independent College Dublin’s strategy is that teaching and assessment support learning. In addition, assessment supports standards based on appropriate learning outcomes. The programme teaching and assessment strategy is informed by the QQI Business Award Standards. The programme learning outcomes (PLO), the module learning outcomes (MLO), and the graduate attributes also inform this process.

Throughout the programme, learners will experience a varied range of teaching and learning strategies, which are selectively chosen, based on level, module content and suitability to assessment. Most modules will primarily be delivered through a mix of lectures and practical workshops, with tutorials in place to support where necessary. Typically, material will be presented during lectures and workshops, with supporting documentation available via Moodle to learners.

It is envisaged that the learners will assimilate much of the material through problem solving and practical exercises. Emphasis will be placed on allowing the learners to examine the exercise problem descriptions and try possible solutions in the workshops. Tutorials will be used to allow the learners to get help, reinforce more difficult subject matter and provide learners with the opportunity for assistance to a specific problem.

Teaching will focus on the learner applying problem solving skills to existing programme material. Skills will be developed through a variety of mechanisms, for example:

• Integrated tutorials with industry engagement.

• Problem based learning exercises with trade practitioners.

• Co-delivering and guest lecturing on focused syllabus content.

• Application workshop sessions, diagnostic and troubleshooting skills.

• Case study analysis, review, critiquing – reflective learning and writing skills.

• Blended learning and Flipped Classroom delivery

• Online synchronous and asynchronous delivery of lecturers.

• Directed e-learning

Formative assessment will from an integral part of the learning journey or the learner with feedback being provided on the solutions to problems posed in class and through assignment being critiqued and challenged in the educational environment. This will allow for risk assessment and a continuous improvement process to become part of their solution design.

Additionally, the teaching and learning strategy is informed by the overall teaching and learning strategy of Independent College, the scheme of assessment and the module specific teaching and learning strategy.